Privacy Statement How EZ Park Uses Data We Collect
Effective Date: 09/01/2025
EZ Park, LLC (“EZ Park,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights when you use our parking facilities (“Facility”) in the State of Utah.
1. Information We Collect
● License Plate Numbers – Collected for parking enforcement, permit validation, and to identify vehicles within our Facilities.
● Phone Numbers – Collected when users start paid parking sessions, request customer support, or submit inquiries through EZ Park forms. Phone numbers may be used to provide confirmations, receipts, and respond to support requests.
● Payment Information – If your parking session extends beyond any posted free period (e.g., 3 hours), you must pay. EZ Park uses third-party payment processors to complete these transactions. EZ Park does not store your full credit or debit card details.
2. How We Use Information
We use collected information strictly for:
● License Plate Numbers: Enforcing Facility rules, validating permits, and issuing notices for violations.
● Phone Numbers: Communicating about paid parking sessions, confirmations, and receipts.
● Payment Information: Processing payments securely and maintaining transactionrecords.
We do not combine phone numbers with enforcement records.
3. Sharing of Information
EZ Park does not sell or rent your personal information. Information may only be shared in limited circumstances:
● With authorized third-party payment processors for the purpose of processing parking payments.
● As required by law, regulation, or valid legal process.
4. Data Retention
● License Plate Numbers: Retained only as long as necessary for enforcement and administrative purposes.
● Phone Numbers: Retained only as long as necessary to complete and document your paid parking session.
● Payment Records: Retained only as required to complete the transaction and comply with legal obligations.
5. Data Security
We take reasonable measures to protect your data from unauthorized access, use, or disclosure. Payment transactions are encrypted and processed by PCI-compliant providers.
6. Children’s Privacy
EZ Park services are intended for adults. We do not knowingly collect information from individuals under 18 years of age.
7. Your Rights
Because license plate numbers are collected strictly for enforcement, requests to delete or modify that information will not be granted, except as required by Utah law. Requests related to phone numbers or payment information may be honored to the extent permitted by law.
8. Updates to This Policy
EZ Park may update this Privacy Policy from time to time. The most current version will be posted on Facility signage or digital portals. Continued use of the Facility after updates are posted constitutes acceptance of the revised Privacy Policy.
9. Governing Law
This Privacy Policy is governed by the laws of the State of Utah.
10. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
EZ Park, LLC
ezparkllc.com
11. SMS / Text Messaging Program
EZ Park may offer text messaging communications related to customer support and parking services.
Message Types
Messages may include transactional notifications, customer support responses, and information related to parking services or inquiries.
Opt-In
Users may opt in to receive SMS messages by:
Submitting a form on our website and consenting to receive text messages
Texting EZ Park directly to request assistance
Providing their phone number during a parking payment or support interaction and consenting to receive SMS communication.
Message Frequency
Message frequency may vary depending on user activity and support interactions.
Opt-Out
You may opt out of SMS messages at any time by replying STOP to any message. For assistance, reply HELP or contact us directly.
Message & Data Rates
Standard message and data rates may apply depending on your mobile carrier.
Mobile Information Sharing
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted.
12. Cookies, Tracking Technologies, and Analytics
EZ Park’s website may use cookies and similar technologies to improve user experience and understand how visitors interact with our website.
These technologies may be used to:
Analyze website traffic and usage patterns
Improve website functionality and performance
Support customer inquiries submitted through online forms
Third-party services such as website hosting providers or analytics platforms may place cookies on your device when you visit our website.
Users may choose to disable cookies through their browser settings; however, some website functionality may be limited as a result.